The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Safe smoking alternative e cigarette revealed as dangerous and addictive Juul to pay $440m after years long investigation into teen vaping US news The Guardian This statement is common, but it is not true! According to the manufacturer, a single JUUL pod contains as much nicotine as a pack of 20 regular cigarettes! FDA approves Juul's tobacco and menthol e cigarettes Reuters