Blue Black or White Gold? Early Stage Processing and the Color of 'The Dress' PLOS One Is That Dress White and Gold or Blue and Black? The New York Times Origin of White Gold or Black Blue Dress Business Insider TheDress Blue Black, White Gold Sales are Through the Roof!!! The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example